PHOEBE HORNER

Hi, I’m Phoebe - originally from the UK but currently residing in lovely Haarlem in the Netherlands, with my husband and two sons.

My fixation with fashion runs deep - from a young age, I was captivated by clothing and the way we express ourselves through style. I have fond memories of poring over The Face magazine and admiring Kate Moss, drawn to the way fashion could create an identity and tell a story.

Styling is an intimate, personal art form - an ever evolving narrative told through the combinations, textures, and layers we wear. Our outfits reflect our moods, our personalities, and the messages we wish to convey to the world. I am endlessly fascinated by the psychology of fashion, the emotions we attach to our clothing, and the transformative power of style.

I began my career as a Stylist in 2012 and have spent over a decade working across both Personal and Commercial Styling. I thrive on helping women embrace their individuality through fashion, witnessing the confidence and joy that come with discovering their unique style. My experience ranges from working one-on-one with private clients to serving as a Brand Styling Manager for a leading multi-brand fashion company in London. Over five years, I directed and styled global campaigns in locations including New York, Miami and South Africa - working with designer labels, private brands, and in-house collections. My expertise spans womenswear, menswear, kids’ fashion, accessories, beauty, and home styling, and I have even hosted my own styling series for social media.

Beyond editorial and commercial work, my freelance career has taken me into event styling, corporate workshops, and private client consultations. I have hosted in-store activations, led large-scale styling seminars, and curated intimate experiences for bridal parties.

With a background in Graphic Design, specializing in fashion and color, I have a sharp eye for balance and proportion. Styling, much like design, is about creating harmony - whether through the play of color, the contrast of textures, or the strategic layering of pieces. Attention to detail is where the magic happens.

In my late 20s, I discovered yoga, which profoundly shaped my perspective. Beyond its physical benefits, yoga helped me cultivate mindfulness, resilience, and a deeper connection to both body and mind. In 2018, I became a certified yoga teacher, blending classical asanas with breathwork, dance-inspired movement, and meditation. This practice has not only enriched my personal life but also influenced the way I engage with my styling clients. I approach my work with patience, compassion, and an understanding of the emotional journey many women experience with their wardrobes.

For some, styling is simply about clothes; for me, it’s about transformation. My goal is to help my clients feel empowered, comfortable, and confident in their own skin. If you're ready to explore your personal style, or looking for brand and commercial support - I’d love to hear from you.

Phoebe xx